Welcome to The Violet Label. We're glad you're here!

The Violet Label is a London-based slow fashion brand with a focus on vibrant & playful design.

In early 2020, our founder Rebecca realised the need for playful, elevated design to be more accessible to the modern woman, without adding to the damaging impact of the fast fashion industry. With the help of a trusted team of freelance creatives and some invaluable expert guidance, Rebecca put the proverbial wheels in motion. And one year later - voila - The Violet Label was born.

Celebrating individuality and self-expression, and with bold takes on classic designs, our aim is to create unique pieces that make you stand out from the crowd. We want you to feel like the best version of you when wearing TVL, and with longevity in mind, our aim is to create pieces that you’ll fall in love with over and over again, so that they’ll always have a special place in your wardrobe. 

O U R     V A L U E S

C O M M U N I T Y

We want to build a community of creative, like-minded women to continually teach, challenge and inspire us.

Our community is our priority, helping to shape us as we grow.

C R E A T I V I T Y

Our brand identity is founded on playful creative expression with a touch of elegance.

We celebrate creativity in all its forms and aim to inspire through all that we do.  

H O N E S T Y

When it comes to making clothing for the modern consumer, transparency is key.

We promise to be honest with our customers about what we do and hold ourselves accountable for ways in which we can improve.